When a Size 0 Isn't Really 0: The Psychology Behind Top Designers

Not quite Hollywood’s teensiest size? Don’t worry! Designers know that as Americans get bigger, so does their desire to feel thinner: "The smaller the size that fits, the more likely a shopper is to buy it".

Designing the Mind: The Principles of Psychitecture [Mind, Designing the, Bush, Ryan A] on . *FREE* shipping on qualifying offers. Designing

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