Trace the 130-year Evolution of the Coca-Cola logo

So much to be learned about branding.Did you know the iconic Coca Cola logo was designed by a bookkeeper! “Pemberton created the formula for his new drink in 1886, his partner and bookkeeper, Frank M. Robinson, suggested the name “Coca-Cola®,” thinking that “the two Cs would look well in advertising.” Read original article

The Coca-Cola logo, by Frank M Robinson

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