Lululemon Has A Bold Strategy For Dealing With Dupes

Lululemon recently tested a strategy to beat a new customer affinity for knockoffs of its apparel—an event where customers traded in dupes for the real deal.

The Zen of Marketing: A Case Study from Lululemon - Zen Media

Matthew Stern - RetailWire

The 10 Best Lululemon Dupes You Can Score On

Woman finds $24 workout tights on that are the EXACT same

Lululemon Athletica Stock News (LULU) - Page 17

Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise

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Lululemon's brilliant dupe strategy should be duplicated by all brands

lululemon Align™ Tank Top curated on LTK

Matthew Stern on LinkedIn: H&M Case Shows How Greenwashing Breaks Brand Promise

Lululemon to Swap 'Dupe' Leggings for Align Leggings

Lululemon's brilliant dupe strategy should be duplicated by all brands