A lovable personality: The effect of brand personality on brand

EMOTIONAL CONNECTION OF CONSUMER PERSONALITY TRAITS WITH BRAND PERSONALITY TRAITS: THEORETICAL CONSIDERATIONS

The Ultimate Guide to Create a Brand Identity [FREE TOOLKIT]

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BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND

Brand Experience and Mediating Roles of Brand Love, Brand Prestige

Brand Personality: Definition, Examples, and How to Define Yours - The Branding Journal

The impact of consumer personality and social network position on

PDF) Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

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A lovable personality: The effect of brand personality on brand love

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The Psychological Effects of Brand Personality on Customers – Shoutem

SciELO - Brasil - BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A