Albertsons Companies, Inc. - Albertsons Companies Consolidates its Signature Family of Brands Under Signature SELECT®
By A Mystery Man Writer
Grocer launches new creative campaign, logo and packaging to celebrate 60 years of the brand’s history representing quality, value and convenience Albertsons Companies, Inc. (NYSE: ACI) announced today that it will rebrand its Signature Farms ® , Signature Care ™ and Signature Cafe ® products under one master brand, Signature SELECT, which features a refreshed, modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is currently underway across stores including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s and more, and is expected to be complete in early 2024. Signature SELECT is the largest brand in Albertsons Companies’ Own Brands portfolio boasting over 8,000 products including packaged salads, ice cream, frozen pizza, coffee, paper goods, pasta, snacks, canned vegetables and fruit as well as ground beef, pork and chicken. (Photo Courtesy: Albertsons Companies) “Signature SELECT is our
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