Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

reebok: Aditya Birla Fashion to now own and operate Reebok stores in select markets - The Economic Times

Indian branded apparel retail: Promising but not big enough - Indian Retailer

Birla acquires Reebok

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Aditya Birla Fashion & Retail will take over Reebok's Indian operations

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fit to fit: reebok unveils adaptive sneakers for people with disabilities

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