Bra Tech: True&Co Brings Algorithms To Intimate Apparel

True&Co is a new technology startup focused on helping women find the best bras.
True&Co is a new technology startup focused on helping women find the best bras.

True&Co identifies more than 6,000 breast shapes and find lingerie to suit each pair

Products – True&Co.

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Bra sizing is wildly confusing. Her company seeks to change that