Cristiano Ronaldo launches CR7 underwear

Cristiano Ronaldo, the legendary Portuguese footballer, joins a long line of male sporting celebrities entering the world of male fashion, in particular the male underwear industry. One of the most anticipated new male underwear brands of the year, CR7, was launched yesterday in Madrid. Ronaldo revealed a 19 metre high campaign image featuring himself wearing

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Real Madrid football player Cristiano Ronaldo launches his CR7 By News Photo - Getty Images

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Cristiano Ronaldo poses in front of a 19m high billboard during the News Photo - Getty Images