By A Mystery Man Writer
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest global specialty retailers due to its popularity amongst a broad demographic of consumers. In 2010, following slumped sales after the Financial Crisis of 2008, Gap decided to redesign its…
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emma simpson (@ESDesignisms) / X
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Gap Redesign Contest » ISO50 Blog – The Blog of Scott Hansen
Gap Redesign Contest » ISO50 Blog – The Blog of Scott Hansen
Discussion: Why Did the GAP Rebrand Fail? Would love to hear this subs thoughts, and maybe even see a few proposed redesigns! : r/logodesign
emma simpson (@ESDesignisms) / X
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