VF Corp. Head of Global Jeanswear on the Keys to Comfort in Men's Denim – Sourcing Journal

VF Corp.-owned Riders by Lee tapped into women’s yoga-inspired denim last year with the launch Heavenly Touch denim. The new fabrication offers the ultra-soft hand of sweats with the denim washes, cuts and slimming construction the brand’s female customer base has grown to expect from the jeans brand, but comfort isn’t singular to the women’s […]

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