Under Essity, Knix has the potential to become a global brand

After selling a majority stake in women’s underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains president, leading the brand under her new partnership with the Swedish giant. Initially discredited by potential investors, the executive even heard that her …
After selling a majority stake in women's underwear company Knix to global health and hygiene leader Essity, Joanna Griffiths, founder and CEO, still owns a 20% stake in the company and remains presid

Joanna Griffiths - Toronto International Film Festival

Essity buys 80% of Canadian leakproof apparel maker Knix Wear

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Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

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Knix Founder Joanna Griffiths Sells Majority Stake in $410-Million Deal

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Canadian Women's Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

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