Mr. Sato searches for the 10 best pairs of underwear to go with

He asked major clothing chain Uniqlo which shorts go best with a punch perm. Amazingly, they had an answer.

Mr. Sato dials a mysterious phone number he found tied to a lamppost in downtown Tokyo【Video】

The epic tale of Mr. Sato's new Zozosuit

Two men, one bodysuit, zero things that could go wrong with this experiment to keep warm, right?

Mr. Sato dials a mysterious phone number he found tied to a lamppost in downtown Tokyo【Video】

Two men, one bodysuit, zero things that could go wrong with this experiment to keep warm, right?

The epic tale of Mr. Sato's new Zozosuit

Wearable heater tube is Mr. Sato's latest, greatest weird idea for staying warm in winter【Video】

Japanese underwear promises to be extra comfortable from being hung in Hawaiian air for two days

Test-peeing Japan's urine absorbing Morescue underpants【Experiment】

Mr. Sato tries his luck with a lucky bag of mystery underwear

Mr. Sato pretends to be a teen to see if he'll be sold cigarettes

New photo app turns you, or Mr. Sato, into a sparklingly handsome shojo manga dreamboat【Photos】