No Name is my name,simple brand, strong marketing

It's my fault that I just met this Canadian brand "No Name" today. It's really interesting. No Name is one of Canada's most unique own-label brands, founded in 1978 by Loblaw, Canada's largest grocery chain. For more than 30 years, its trademark yellow packaging and black Helvetica letters have been breaking into customers' shopping baskets.…

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No Name is my name,simple brand, strong marketing

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