Peloton x lululemon partnership. Is it a good move? [Part 1]

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

Metal Fatigue? Or a Tired Brand?. (Metal yorgunluğu mu? Marka yorgunluğu…, by dr behice ece ilhan

dr behice ece ilhan – Medium

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

WILL NIKE BE CANCELED?. This week, the heretic Brooklyn agency…, by dr behice ece ilhan

MOBiLiTENiN GELECEĞi. Arabanın Değişen Anlamlarını Yeniden…, by dr behice ece ilhan, Jan, 2024

Taylor Swift Effect or End of Branding? [Part 1], by dr behice ece ilhan

Part 2] Competitive Strategies: What is next for Netflix?, by dr behice ece ilhan

Taylor Swift Effect or End of Branding? [Part 2], by dr behice ece ilhan

FUTURE OF … MOBILITY [Episode 1]. Reimagining the car & its evolving…, by dr behice ece ilhan

WEDNESDAY WHISPERS: Why Substack?, by dr behice ece ilhan