What Fenty can gain from Rihanna's Super Bowl halftime show - Glossy

Following a roughly six-year hiatus from music, Rihanna is returning in the splashiest way possible. The residual effects for her Fenty brand will be paramount. According to a 2016 study by the NPD Group, Rihanna's fan base, sometimes referred to as "the Navy," is 3.7 times more likely to buy products from her than the average big-name celebrity, which is the highest rating that any celebrity has had. A television audience of 100 million may not only boost Fenty's sales from existing fans but also encourage more people to enlist in the Navy.

What Fenty can gain from Rihanna's Super Bowl halftime show - Glossy

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