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How did Parade Underwear become the internet's favorite underwear brand? By prioritizing social media from day one. 🩲💕 Zoe Cohen, the brand's Senior

Parade Launches Gender-Expansive Underwear

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This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

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The low-rise trend doesn’t have to be for you — Parade’s full-coverage brief hits new heights with the held-in feeling you love. Breathable, flexible

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Buying Underwear off the Internet: An Act of Self-Love and Acceptance, by Jenna Borrelli