Victoria's Secret's flaws inspired today's body-positive bra companies

Chromat, ThirdLove, and other upstart brands can trace their origins back to VS's pink, candy-scented fitting room.
Chromat, ThirdLove, and other upstart brands can trace their origins back to VS's pink, candy-scented fitting room.

Victoria's Secret Perfect Shape Push Up Bra, Full Coverage, Padded, Bras for Women, Body by Victoria Collection, White (32A) at Women's Clothing store

Victoria's Secret Infinity Flex Full Coverage Bra, Wireless Bra, Seamless Bra, Everyday Bras, T Shirt Bra, Comfortable Bra, Bra No Underwire, Supportive Bra, Under Outfit Bras for Women, Beige (32B) at

Victoria's Secret's top competitor just released a lingerie ad that's unlike anything else we've seen from a major retailer

Victoria's Secret: the former retail powerhouse continues its downward spiral

Victoria's Secret Perfect Shape Push Up Bra, Full Coverage, Padded, Bras for Women, Body by Victoria Collection, White (32A) at Women's Clothing store

Victoria's Secret ditches wokeness over sexiness after sales drop

Why Victoria's Secret is bringing sexy back

Victoria's Secret's Transition from Expectations to Acceptance

Why Victoria's Secret is bringing sexy back

Hailey Bieber Is Her Own Muse in Victoria's Secret's New Campaign

The Anti-Victoria's Secret Runway Show Proves All Women Can Be Angels

Victoria's Secret's Newly Chosen Angels Prove the Company Really, Truly Doesn't Get It - Fashionista

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced? - WSJ