Should You Brand Your Family Business? Evidence from Research and

Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.

To Brand or Not to Brand: That Is the Family Business Question

An Analysis of Sony's Marketing Strategies Including its 7Ps

EBB 271 - Bringing a Whole Family Approach to Birth and Postpartum

PDF) What All Family Businesses Can Learn From the Merck Family

Confirmation Bias: Definition, Signs, Overcoming

Differentiation Through Family Business Brands - FFI Practitioner

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The family business brand: cross-fertilization between fields

Entire infrastructure of the network

Direct to Consumers (D2C) Company Trends in Retail

The 10 largest Polish family businesses in 2016

PDF) Family Business Research: The Evolution of an Academic Field

Branding the family firm: A review, integrative framework proposal

Should You Brand Your Family Business? Evidence from Research and Practice