Legacy brands no more! New-age shoppers choose Zudio, Reliance Trends over Arrow and Allen Solly. - The Economic Times

Financial year 2023 was great for apparel companies as shoppers were back to buying spree with vengeance. However, legacy brands by listed firms such as Aditya Birla Fashion and Retail, Arvind, and Page Industries, have witnessed a tough Q2 FY24. With dwindling brand loyalty and a high fashion-churn rate, legacy brands need to stay relevant and affordable.

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