Toys Market in China: Trends and Opportunities for Foreign Brands - Marketing China

China is known for being the world’s largest toy manufacturer, accounting for more than half of global toy exports. But what is interesting to know is that China is also the largest toy market in the world, valued at 56.28 billion dollars in 2022. As the incomes of Chinese people are rising and due to […]

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Toys Market in China: Trends and Opportunities for Foreign Brands

A Chinese couple shops for Disney toys at a shopping center in Beijing on August 28, 2012. Walt Disney's famous, copyrighted characters and movies are experiencing the same issues as many international