Keystone Light boosts rural outreach with Realtree camo collection, media investment

By A Mystery Man Writer

Keystone Light is on the hunt for rural drinkers. Molson Coors’ leading economy beer is tapping opportunity in rural areas with a multi-pronged effort this fall under the banner “Smooth is in Our Nature,” a nod to the niche Keystone Light has worked to carve out in rural, outdoor culture.

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