ThirdLove brings digital bra-fitting to physical retail with its

quot;Nobody wants to go bra shopping," Heidi Zak, co-founder and co-CEO of online lingerie seller ThirdLove told Business Insider in September 2018. "I started the company so a woman wouldn't have to go to the store." What is most challenging for customers about the bra-fitting experience?

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Exclusive: ThirdLove kicks off store expansion

ThirdLove, the buzzy online bra startup that publicly slammed Victoria's Secret for its lack of inclusivity, is opening its first pop-up store in New York

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