Meesho unveils new brand identity, to turn profitable in a quarter or two

E-commerce marketplace Meesho has revealed a new brand identity that the venture believes will reinforce how the e-commerce platform helps its customers make a value-first purchase decision. With this, the company aims to strengthen its positioning as a one-stop horizontal platform that meets the everyday needs of millions of Indian shoppers.
The new colour palette features hues of ‘Jamuni’ and ‘Aam’, which encapsulate the vibrancy and grandeur of India’s diversity. While Jamuni is associated with aspiration, Aam is seen as inviting and welcoming.

Meesho Unveils New Brand Identity

Meesho Unveils New Brand Identity to Reflect Aspiration and

Meesho Unveils New Brand Identity

Meesho revamps brand identity as business grows; Company eyes

meesho - Venture Highway

WhatsApp's new pricing to hurt small businesses; Byju's, Meesho

Meesho's Many Faces: Will Ad Revenue Focus End Loss Streak?

Singapore-based Shopee takes India's e-commerce market by storm

Meesho introduces a new logo to reach a wider audience.