in the news Tesco ditches its own branding colours

By A Mystery Man Writer

Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the…

Tesco ditch basic range after admitting shoppers are 'too embarrassed' to buy the blue and white striped products

Sainsbury's ditches use-by dates across own-brand milk range - Retail Gazette

We bought the same 20 items in Tesco and Aldi one year on - and the results are eye-opening - Irish Mirror Online

Morrisons ditches plastic packaging for fresh milk

Tesco Lets Shoppers Ditch Excess Product Packaging at Grocery Stores

Tesco Has Announced They Will No Longer Sell Physical Copies of Games, by Aiden (Illumination Gaming), ILLUMINATION

All Tesco customers hit with two-day warning - Liverpool Echo

Tesco to spend £8m changing Clubcard logo after losing case to Lidl, Tesco

Francesca Kennedy Wallbank on LinkedIn: #fmcg #greenwashing #tesco

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Tesco and Lidl square off in yellow on blue trademark row

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