Why Kellogg is turning its back on Frosted Flakes and Froot Loops

For years, Kellogg’s has been synonymous with Froot Loops, Frosted Flakes, Special K and other cereals. Now, it’s focusing on snacks.

Kellogg's Brand Investments Temper Profit - WSJ

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Kellogg Canada Goes Retro - Foodology

Before pre-packaged cereal bowls, there was mini cereal boxes sold as a 'funpack' of 10 (later it became 8)! : r/nostalgia

Buy Kelloggs Cereals

Lucky Charms Frosted Flakes Are Here

Kellogg's Announces Plan to Ruin Froot Loops Forever, froot loops

Why Kellogg's Is Launching a Dedicated Plant-Based Food Business

One Of Your Five Froots A Day – Kate McCabe Warehouse

Kellogg's Plans for Stranded Cereal Unit Look Soggy - WSJ

Cereal offenders: the breakfast ads that turn out to be flakey, Breakfast

Kellogg's Millionaire CEO Dragged for Saying Poor Families Should Eat Cereal for Dinner to Save Money