Incremental or Radical innovation? – Nirmalya Kumar

Innovation and leadership are two topics in management which have received so much attention from “gurus” that it is hard to say anything new on these subjects. I rarely read articles on these subjects as they tend to suffer from the “old wine in new bottles” curse. Yet, both topics remain vitally important for building…

PDF] From market driven to market driving

From market driven to market driving - ScienceDirect

Used Book in Good Condition

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

Value-based marketing strategy - ppt download

Robust Computer Vision in an Ever-Changing World: A Survey of

Nirmalya Kumar - The Three Vs Of Marketing Strategy

Marketing as Strategy: Understanding the CEO's Agenda

From market driven to market driving - ScienceDirect

Nirmalya Kumar - Author, Passionate Marketing Speaker

Marketing – Nirmalya Kumar