All hail the wife-beater to wife-pleaser vest rebrand

As someone whose wardrobe is littered with white, high-neck vests (I’m a queer Gen Z-er, it’s kind of like our uniform), I’ve always felt vaguely unsettled by the term “wife-beater”. While the name is largely retired these days, the recent resurgence of the simple white vest’s popularity means that the nickname is always lurking in the background, like a slur you know not to say. One white vest can cast an awfully dark shadow.

Loved and hated: How the 'wifebeater' became a loaded fashion statement

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it less triggering

Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance

wife beater' Men's T-Shirt

Emily Maitlis goes head-to-head with ex-Newsnight producer in rival drama on Prince Andrew interview

Gen Z - latest news, breaking stories and comment - Evening Standard

vest - latest news, breaking stories and comment - Evening Standard

Gen Z loves the 'wife beater' tee — but they're canceling the name

Mullet - latest news, breaking stories and comment - Evening Standard

Wardrobe - latest news, breaking stories and comment - Evening

Gen Z loves the 'wife beater' tee — but they're canceling the name

Wife Beater Shirt - Temu