Underwear Brand Parade Sold to Lingerie Manufacturer Ariela & Associates

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Get 20% Off Parade Underwear With an Exclusive Discount

Parade - Company Profile - Tracxn

Parade Joins Ariela & Associates Portfolio

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Let the Real Stretch Marks Rip - The New York Times

Let the Real Stretch Marks Rip - The New York Times

Research Briefing: Intimates brand Parade agrees to purchase, as